New and experienced bloggers alike want to use Amazon affiliate links on Pinterest and social media, including Facebook, Twitter, and YouTube. Here are the notes I’ve amassed and share with clients to stay legal and make money blogging with affiliates.
Use Amazon Affiliate Links on Pinterest and Social Media
Ultimately, this article is not written to rank. For this single post, I could care less about keywords which is THE cardinal sin of SEO. So don’t do it.
I’m going to share a not-well-cloaked secret: most people don’t read the operating agreement or terms of service for their affiliate partners.
Bloggers will go into Facebook groups and ask other bloggers about what they’re doing before sending a quick email to the FTC or the affiliate program’s help desk. I’m not going to make a judgement call on that because everyone runs their business differently, but…
This post on how to use Amazon affiliate links on Pinterest and other social media is for me. I want to be able to short-link this thing and use it when people tag me. It’s massive which is why there are so many headings.
I am not connected to Amazon Associates in any way other than as an affiliate. I’d love to help you out with your questions, however, if it’s not on this list, I would recommend contacting the Amazon Affiliates help desk directly (and keep a record of the conversation).
Additionally, the FTC Endorsements section has a working email (ENDORSEMENTS@ftc.gov) and you can contact them directly. I have found that misinformation runs rampant in Facebook blogging groups.
I am not an attorney, nor an employee of the FTC, so do not use my article or advice as a guarantee of compliance.
Any hey, why not throw in another disclaimer? This is the information I have available at this time. I will update this article for using Amazon links on Pinterest and social media, but please, please, please check with Amazon Affiliates.
Feel free to comment below with points I’ve missed and I’ll make changes!
How to (Properly) Set Up YOUR Account Once Approved
- Create the Amazon-required (exact wording) disclosure immediately on your website (can be found in the operating agreement, item 5).
- Fill out the required website and mobile app list links for Amazon Associates (covers your publishing websites and all social media platforms you will use to promote) – instructions to set up the website and mobile app list.
- Make sure you understand the FTC’s disclosure rules for both your site and on social media (links below); write them out for easy ‘copy + paste’ to avoid violations.
- Use Amazon affiliate tracking IDs to help you with your strategy (additional reading on creating an Amazon affiliate strategy and using affiliate links on Pinterest) which detail how using IDs will help you target for more earnings.
- UPDATE: OneLink has finally arrived! If you have an audience in the United States, United Kingdom, and Canada, you can combine your logins and use a single link to share.
Where You CAN Use Amazon Affiliate Links
- Your own website
- Your own social media channels feeds (and some profiles)
- On your personal Facebook page and on your business Facebook page (assuming both are linked in your profile as directed above)
- In YouTube descriptions
- In live-streaming broadcasts
- I put this here (and below) ‘cuz I figured you’d read this… As of October 2016, Amazon REMOVED THE ABILITY for ‘incentivized reviews’ outside of their official ‘Vine’ program. Meaning, if you’re given free product or want to give free product (authors), you cannot leave a review or ask people to do so. Additionally, you cannot be compensated to leave a review whether or not you plan to make affiliate income on it or not.
Where You CANNOT Use Amazon Affiliate Links
- You cannot use an Amazon affiliate link in any email (see section below for workarounds)
- the ones you send to your friends or family
- the ones you send to your blog’s subscribers
- promoting your OWN book (yep, you can’t even use affiliate links then)
- RSS feeds are considered as emails (and many of us learned this in Amy’s popular post about using affiliate links because she also breaks it down how to avoid getting in trouble with your RSS feed)
- Popups or transitional pages on your website (ads between page changes)
- Private (Closed or Secret) Facebook groups – anything which requires a login or signup is off limits (though I’ve never heard of anyone receiving a citation)
- PDFs (includes resource guides, checklists, and eBooks)
- Books (applies to print or electronic, traditionally or self-published, and even to those created on Amazon companies like CreateSpace or using Kindle Direct Publishing.
To Monetize Newsletters with Amazon Affiliate Links
I get asked all the time how to use Amazon affiliate links on Pinterest and social media, but I didn’t want to exclude those who have questions about emails.
- Direct email subscribers to a post on your site with Amazon links embedded (or native ads).
- UPDATE: aStores are being phased out in 2017. Keep your eyes on your dashboard for new options from Amazon.
Create an aStore or shop on your site and send subscribers directly to that instead of Amazon.
- Build a “Resources” section on your site linked with Amazon products or services and send subscribers there.
Important Notes About Links – This is Important Stuff
- Disclosures must appear before the first link and cannot be masked in any way (disclosures cannot be a smaller font or in an image; see FTC links below).
- You cannot include any Amazon pricing information if it isn’t part of the code provided to you by Amazon. This includes terms like “on sale,” “special rate,” or other pricing-related jargon.
- You cannot promote via advertisements (this includes Facebook ‘boosts’ or ads, Google Adwords, or any other paid avenue which sends users directly to Amazon); to clarify, you CAN boost Facebook posts which go to YOUR site/post which contain Amazon affiliate links, just not those which go directly to Amazon with the user’s click and your ad dollars.
- You cannot incentivize any click (you cannot “add a bonus,” “donate to charity,” or any other incentive to promote your readers to click, either from social media or from your site).
- Not all brands and products participate in Amazon’s program even if they appear on Amazon, so adding your referral ID to a product (outside of the API portal or site stripe) might result in non-payment. Or worse.
- You cannot cloak links (Pretty Links, bit.ly links, or your own site’s shortened links are all prohibited).
- If you promote affiliate links in images (for example, “click on an image, it takes the reader to Amazon”) or within image captions, mention it within your disclosure statement to avoid any potential conflicts or deceptive practices.
Do I Have to Disclose If I Received Product For Free?
This is “the myth which won’t die…” Does a blogger have to disclose if they received product for free? Yes. The FTC requires it (no matter what Betty Blogger told ya). Go to the endorsement guide, search for the word ‘free,’ and Bob’s your uncle. You need to disclose.
Amazon has also addressed free content in their review guidelines. They’ve even added it to their review guidelines. Basically, if you receive free product (outside the Vine program) you cannot write a review.
How to Properly (and Legally) Use Amazon Images
- Use an approved image from Amazon’s API (logged into the associate portal + image-only tab)
- Do not grab any image from Amazon thinking you’re legally allowed to use them (not for your own site or social media). There are copyright rules because Amazon is given the ability to provide images for promotion but YOU are not. Only use images provided in the site stripe or within the API (approved images) or by contacting the manufacturer or seller (whoever owns the copyright).
- Do not make a collage, video, or slideshow on your site or social media of images pulled from the product page on Amazon. You do not have permission to alter images.
- If you want to create a collage, contact the manufacturer for images detailing their use in the collage (with other brands, for example). DO NOT pull them from the product page on Amazon.
- Do not upload Amazon images to your site unless you have express permission from the manufacturer and that is clearly stated (to allow for an appeal should Amazon penalize you).
- You can use images associated with the OFFICIAL Amazon plugin . Many use the EasyAzon 4 plugin (I am not recommending this nor am I recommending against this non-official plugin).
- Amazon (and the seller or manufacturer) allows you to use the image which comes up in the site stripe for promotion only – do not use it in other capacities (memes, logos, video introductions, etc.).
- Do not “freeboot” a video (download from YouTube and upload the original OR a derivative) to your site or social media. That’s just a clear-cut violation on all counts.
- Do not use videos available in the product pages unless you have express permission. This also applies to Amazon Video Shorts and manufacturer videos. Unless they are YOUR videos, sharing them on social media and monetizing them might be a copyright infringement which could result in non-payment and account termination by Amazon.Also, the image owners are well within their rights to report you to all social networks on which you used the image or video.
And that would stink.
Use of Amazon Affiliate Links on Social Media
- Myself and others have been told (from Amazon Associates help desk) that we cannot ‘boost’ posts on Facebook, buy promoted Pins on Pinterest, or buy promoted tweets on Twitter which lead our audience directly to Amazon. To clarify, Facebook doesn’t disallow it, Amazon does.
- You can use them on Facebook, Twitter, Pinterest, and most other social media sites which allow affiliate promotions (note you must fill in your website and mobile apps list within the affiliate portal mentioned above).
- Use your own image (wisest option), use an approved image from Amazon’s API, or contact the manufacturer or seller on Amazon directly to avoid infringing on rights. Read more in the images section above.
- You must disclose per the FTC’s guidelines even if you’re NOT a US-based marketer but are reaching US citizens.
- You must also disclose per any rules for the social network.
- Even if you’re not in the US, if you are marketing to US citizens, the FTC’s disclosure rules apply to you.
- Identification of relationship (disclosure) should be within the first three lines on Instagram so it is not ‘hidden’ in a list of hashtags or is missed when users don’t open the full text.
- I use the full explanation of the relationship of an affiliate link, as the FTC is slowly announcing things like “aff link,” “aff,” and “affiliate link” do not properly identify the relationship. Head on down to their press releases.
- My disclosure used on Facebook (before any link) is “This is an affiliate link which means I could receive a small commission if you purchase the product through this link.”
- My disclosure on Pinterest is sometimes the same as above or I use “Sponsored” to avoid confusion.
- My disclosure on Twitter is always “Advertisement” or “Sponsored” because I don’t trust “AD” will keep me out of trouble. Many compliant posters use #ad (though there is NO reason to use a hashtag unless it’s a requirement by a brand or influencer program).
- Use the full link (instead of the shortened site stripe link) on Pinterest because they do not like shortened links (or any form of cloaking).
- Disclose “Sponsored” within the first 3 lines of an Instagram share.
How to PROPERLY Link Amazon Links
Now listen, this is a guide on how to use Amazon affiliate links on Pinterest and social media. This is not a guide on how to be an Amazon affiliate. The affiliates program has put together a robust help section (linked below).
- Login to your Amazon Affiliate Account
- Look up the product you wish to link
- Make sure the Site Stripe bar is turned on to select a tracking ID OR go into the API (product look up in affiliates portal)
- Copy the shortened or full link (exactly as-is)
- Paste the as-is link in your website or on social media
- Use a description of the product to which you’re linking instead of “here” or “this” as it’s more helpful to the reader
- For Pinterest, upload an image and edit it to include your disclosure and affiliate URL
Important Amazon Links
- Operating Agreement
- Discussion Boards (these are VALUABLE)
- Get Links, Banners, Ads, and aStores
- General Help Section
- Contact Amazon Affiliates directly – seriously, use this if you have a question!
- Report Infringing Sites (if you want to spend time doing so)
- .com Disclosures
- What People Are Asking
- Email the Endorsements group at the FTC: ENDORSEMENTS@ftc.gov
- Advertising Guide for Small Business
- e-CFR (electronic code of federal regulations) – specifically, disclosure of material connections, Section 255.5
- Advertising Endorsements (and Press Releases with FTC spankings)
- Native Advertising – this applies to companies who want to provide you content for you to include Amazon (or other) affiliate links within
- Recent Instagram Update
Blogger Advice on Using Amazon Affiliate Links
If you’re still reading, kudos. If you’ve skimmed, you might have missed some important stuff but you’re a business owner and you know you can Pin this to your “Blogging Business” or “Legally Blog” board on Pinterest.
Because I’m NOT the Amazon affiliate police or your consultant, below are just some suggestions from myself and others on how to use Amazon affiliate links on Pinterest and social media.
- If you’re uncomfortable with the disclosure, don’t take part in the program.
- Be a resource by linking them to products you actually use instead of just think would be good to draw traffic.
- Never monetize other bloggers’ content unless you have explicit permission to do so.
- In a roundup, do not use someone else’s image and link your affiliate products to it (or below it)
- On social networks, do not share others’ original content and affiliate link it
- On social networks, do not share someone else’s previously affiliate linked share and replace it with your own
- Pay attention to your audience because different countries have different Amazon affiliate programs; not all programs accept international sign ups, but many do); note that you can use (semi-accurate) geo-targeting
- “When creating gift guides, make them non-holiday specific so that they can be used/circulated all year.” Kori, Kori at Home
- “Try to write one specific Amazon post with a specific person in mind. Think of someone who is READY to shop, they just need a bit more information/convenience/etc. and write to them. I make almost all of my Amazon money ($) off of 1 post.” Kaylene, This Outnumbered Mama
- “Make sure to pay attention to what is actually selling and adjust when needed. Meaning, if you are seeing a high-selling product AFTER your link is clicked, advertise that somewhere on your site or write up a dedicated post.” Herchel, Gym Craft Laundry
- “Promote the bounties!!! I make $ [every] month from baby registration! Write posts about them, write what comes with your registry, etc.” Katelyn, What’s Up Fagans?
- “Instead of a specific product – link a search in the case where a brand specific item isn’t needed.” Deborah, Salvage Sister and Mister
Pin or Share This. Please.
I’m asking you to pin this or share it to Facebook, please. I hate hearing when someone loses their Amazon Associates account!
Just hit the Pin It button hovering around here (or use your browser extention).