There are many creative ways to use Pinterest to grow your blog, your income, and your email list. Learn how to use Pinterest to market, sell, and engage your readers like a PRO!
Are There Creative Ways to Use Pinterest?
You bet! I’ll share at least 7 I use myself and with clients, but first… There are most likely affiliate links in this article, which could mean I may receive a commission if you purchase something mentioned in this post. To read more about my affiliate partners, see my full disclosure here.
Pinterest is most likely responsible for bringing a lot of traffic to your site.
You’re likely pinning your articles, your tribe’s posts, and related articles and finds.
Maybe you’ve even ‘upped your game’ and are now using Tailwind (and you should)! If you have questions about how to use it, send me an email here and I’ll help where I can.
Use Pinterest to Grow Your Email List
Email + Pinterest = Awesome. My only tip here is never try to mask it. Highlight the benefits of signing up for your email through a single image and the description. If you’re open, you can use Pinterest to grow your email newsletter list!
Two Boys and a Dad Teacher send people directly to their MailChimp sign up form from Pinterest. Their image explains what the pinner will receive and the description tells them how to receive it. Easy-peasy.
This direct link isn’t the only way to promote your newsletter. Stay tuned for a detailed article on how to use Pinterest to grow your list!
Use Pinterest to Make Money!
I detailed the ‘how-to’ in my article on How to Use Affiliate Links on Pinterest, and strongly believe every blogger can use Pinterest for affiliate sales. Use it.
It’s worth the quick read, y’all. If you haven’t read that article, here’s what Jennifer, The Deliberate Mom, has to say: ”…Your point at the end about making a board for affiliates to pin from… BRILLIANT!”
Create a Challenge or Series Pinterest Board
Ooooh, what? I totally just thought of this – like right now as I’m typing. Because “there are no original ideas,” I’m sure someone smarter than me has come up with this but let’s work it out!
- Members-Only Secret Board (invitation-only): Maybe it’s a workshop or a challenge… Maybe you have resources tied to Dropbox and only want them shared to your paying clients or members? Promote engagement and a stronger sense of community or inclusion by giving them access to a special board.
- Series Board: When you have an on-going series, create a board to promote it, and make sure to keep it very concise. The information is on your website, sure, but think of the search traffic you’ll get from the big, red P when you optimize the individual pins and the board!
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Off-Site Passion Projects
Next, we’re going to move the discussion way out of your blog’s niche…
Are you dedicated to a particular charity, cause, or topic you love that just doesn’t tie into your blog’s content pillars? Don’t hide it from your blog’s readers – you might even be able to garner additional fans because of it!
To test the theory, create a board and promote it on your sidebar or as an ‘in-post’ advertisement.
Use Pinterest As a “Match-Maker”
Match-maker boards can be the catalyst for mmmmmmagic!
In your blog tribe, a match-maker board could be helpful to promote collaborations. For your readers, you could facilitate the means for them to find like-minded content (and help-a-blogger-out).
Bonus – As a Testimonials or “Successful Clients” Collection
If you have a service-based site, curating client content is a start, but go a bit further and curate their products or projects. In your new client welcome packet or somewhere in your on-boarding process, you can direct them to the board. Note: I’m not saying to use this as a normal group board, just as a reference.
If you don’t have a service-based site, think of all the times readers have sent feedback (the comments section is super to find these). Create an image, put up a reader quote, and use curiosity to draw new readers in from Pinterest!
Bonus #2: Sponsored Work and Features Promotion Board
Edited to Add: A client told me this idea I gave her should be in this list, so I am adding it here. Now there are 7 creative ways to use Pinterest!
Put all of the features and the sponsored work of which you’re most proud onto one board. Share this board with potential partners (sponsors and PR contacts) you are wooing!
These creative ways to use Pinterest will help you stand out in the blogging crowd. Begin using the platform for more than boards, and watch your traffic and income grow!
Haley Bradley says
I never have thought to do a Sponsored Work and Features Promotion Board! That is such a cool idea and would be great way to show off if you had a lot of pins on a sponsored post. Thanks for shairing!!!
Tina Ernspiker says
Thank you for the tips Sarah!
Charlotte Anderson/Carolina Honeybees Farm says
This was very thought provoking for me. I have Tailwind. I too really need to up my email list game. Thanks
I really need to start working on my e-mail list again, and this is a creative way to do it.