Learn how to repurpose blog content to video and make more money with your blog. Using existing content and photos for video, you will earn more from these efforts. Includes a video tutorial!
Why Should You Repurpose Blog Content to Video?
- Video will account for 71% of web traffic in 2017! (source)
- Half – YES, HALF – of social views take place on YouTube followed by Facebook at 36%! (source)
- Video in an email leads to a 200-300% increase in click-through rate! (source)
- Including video on a landing page can increase conversion up to 80% (source)
- 500 million people watch video on Facebook every DAY! (source)
That last statistic is why you should probably jump on the whole “Facebook LIVE” bandwagon… #justsayin
A quick summary of all of these statistics: you need to repurpose blog content to video!
Video Tutorial: How to Repurpose Blog Content to Video
YouTube is not the only video game in town, so why do I recommend starting there? Specifically, repurposing your blog content to YouTube will:
- assist your off-site SEO efforts (‘dofollow’ links)
- increase social proof
- attract new fans who love the video content distribution model, targeting 18-49 year-olds (source)
- earn a passive income from the easy-peasy monetization features.
3 Ways to Make More Money with YouTube
So how is it that you can make more money from your blog with YouTube?
- AdSense monetization method is easy to set up and most bloggers have it in place already (tutorial). Upload a video, select the monetization tab, choose ads, and you’re done!
- Positioning video creation with sponsors can earn you more per sponsored posts.
- Earn more with affiliate clicks by providing a tutorial.
Note: there are video brokers who distribute and police the copyright of your videos, as well. PLEASE do your homework on these brokerage services, as not all of them are legitimate and ALWAYS read the contracts!
Be sure to create your channel (and any playlists) to help new viewers or subscribers navigate your channel.
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Which Content Should Be Monetized with Video?
If you’ve been blogging as long as I have, you probably have hundreds (or thousands) of blog posts. Deciding which blog content to monetize to YouTube might seem daunting. I have a formula I follow and urge clients to, as well:
- Always start with your most popular content first.
- Follow that up by those posts for which you rank well in SERPs.
- Finally, add in posts you feel didn’t perform as well as you thought they would – you never know: maybe the content should have been delivered in video format all along!
5 Steps: How to Convert Blog Posts to Video
Purposeful, direct, and informative content can be an advertisement for your blog and you as a professional. Below are a few steps on how to repurpose blog content to video.
- Title – with keywords you’re ranking for (or variations)
- Purpose – What is the problem you’re solving or the question you’re answering with the video? The single takeaway you want for the viewer? The premise of your article? What will they GET or be able to DO from watching your video?
- What are the highlights? Do you want to list out your points from your article or focus on one to drive traffic back to your post with a call to action?
- Can you give them an example? If so, make sure it’s relatable and directly applies to the topic.
- Stay on focus. Sometimes rambling makes viewers turn off. If you told them what they would get from your video, stick to that. You can always create a follow-up video (or direct them to your blog content or to comment with questions).
How to Optimize YouTube Videos for SEO and Search
Descriptions on YouTube matter, so be sure to include the basics:
- Keywords and additional reading (other posts or videos you’ve created on the topic)
- Link back to your post or original Facebook video (for comments, controversy, or even just to get them more likely to “Like” your page)
- Affiliate links to products discussed with a proper affiliate disclosure
- Request for feedback or follows / subscribes on your YouTube channel and other social media
Converting Video Content to Blog and Social Media Content
If you have a lot of video content already, this article gives you some ideas on how to repurpose videos into content for your site and social media.
I have TONS of hours of Periscope videos which need to be converted to blog content!
Disclosures for any affiliates should be mentioned in the video and in the description. Another way to cover your bum with the FTC and give your readers the message you’re not trying to scam them, is to use an overlay to add an affiliate disclosure in editing (use a green screen overlay).
Two resources you’ll want to read through are:
Spend a few minutes to repurpose blog content to video and monetize the work you’ve already done. You will make more money blogging and expand your reach and audience!
Be sure to Pin this to your video, traffic generation, or earning income boards on Pinterest!