The quick blogging tips, 10-minute tasks series is tackling social media this week. Here are 10-minute tasks for social media any blogger can do in minutes to move a blogging business forward.
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How to Use Amazon Affiliate Links on Pinterest, Social Media, and Blogs
New and experienced bloggers alike want to use Amazon affiliate links on Pinterest and social media, including Facebook, Twitter, and YouTube. Here are the notes I’ve amassed and share with clients to stay legal and make money blogging with affiliates.
New: Get This in PDF Form!
I know this is a biggie, y’all and I want you to keep your Amazon Affiliate accounts open and earning. No email needed – just click here to get this in a PDF format you can save (and search) or print off.
Don’t forget: pin this to your favorite, “keeping it legal” blogging board. It’s a great reference piece (and a super-duper one to share in your blogging groups). Hint.
Use Amazon Affiliate Links on Pinterest and Social Media
Ultimately, this article is not written to rank. For this single post, I could care less about keywords which is THE cardinal sin of SEO. So don’t do it.
But I have to talk about a not-so-well-cloaked secret: most people don’t read the operating agreement or terms of service for their affiliate partners.
Le gasp.
Bloggers will go into Facebook groups and ask other bloggers about what they’re doing before sending a quick email to the FTC or the affiliate program’s help desk. I’m not going to make a judgment call on that because everyone runs their business differently, but…
This post on how to use Amazon affiliate links on Pinterest and other social media is for me. I want to be able to short-link this thing and use it when people tag me. It’s massive which is why there are so many headings and a handy, non-gated PDF version.
Psst: if you’re brand new to this aspect of making money with your blog, there are times when to use affiliate marketing and when not to use it.
Related Reading: How to Recover from an Amazon Earnings Decrease
UPDATE 2/2/2018: Amazon updated the operating agreement’s Influencer Program details to state explicitly that we may (if approved ONLY for the Influencer Program) share our shop URL in emails. Get the update here.
UPDATE 9/2017: It’s been a year since I and so many other bloggers received “confirmation” from Amazon we could use their links on Pinterest. However, Amazon has STILL NOT UPDATED their terms of service or operating agreement. Because of this, I do not advise you to direct-link Amazon Affiliate products or search results on Pinterest. Create a post and send traffic to it first.
My Disclaimers
I am not connected to Amazon Associates in any way other than as an affiliate. I’d love to help you out with your questions, however, if it’s not on this list, I would recommend contacting the Amazon Affiliates help desk directly (and keep a record of the conversation).
Additionally, the FTC Endorsements section has a working email ([email protected]) and you can contact them directly. Misinformation runs rampant in Facebook blogging groups.
I am not an attorney, nor an employee of the FTC, so do not use my article or advice as a guarantee of compliance.
Any hey, why not throw in another disclaimer? This is the information I have available at this time. I will update this article for using Amazon links on Pinterest and social media, but please check with Amazon Affiliates.
How to (Properly) Set Up YOUR Account Once Approved
- Create the Amazon-required (exact wording) disclosure immediately on your website (can be found in the operating agreement, item 5).
- Fill out the required website and mobile app list links for Amazon Associates (covers your publishing websites and all social media platforms you will use to promote) – instructions to set up the website and mobile app list.
- Make sure you understand the FTC’s disclosure rules for both your site and on social media (links below); write them out for easy ‘copy + paste’ to avoid violations.
- Use Amazon affiliate tracking IDs to help you with your strategy (additional reading on creating an Amazon ads strategy and using affiliate links on Pinterest) .
- UPDATE: OneLink has finally arrived! If you have an audience in the United States, United Kingdom, and Canada, you can combine your logins and use a single link to share.
Where You CAN Use Amazon Affiliate Links
- Your own website
- Your own social media channels feeds (and some profiles)
- On your personal Facebook page and on your business Facebook page (assuming both are linked in your profile as directed above)
- In YouTube descriptions
- In live-streaming broadcasts
- I put this here (and below) ‘cuz I figured you’d read this… As of October 2016, Amazon REMOVED THE ABILITY for ‘incentivized reviews’ outside of their official ‘Vine’ program. Meaning, if you’re given free product or want to give free product (blogger authors), you cannot leave a review or ask people to do so. Additionally, you cannot be compensated to leave a review whether or not you plan to make affiliate income on it or not.
Where You CANNOT Use Amazon Affiliate Links
- You cannot use an Amazon affiliate link in any email (see section below for workarounds).
- the ones you send to your friends or family
- the ones you send to your blog’s subscribers
- promoting your OWN book (yep, you can’t even use affiliate links then)
- RSS feeds are considered as emails (and many of us learned this in Amy’s popular post about using affiliate links because she tells us how to avoid getting in trouble)
- Popups or transitional pages on your website (ads between page changes)
- Private (Closed or Secret) Facebook groups or private Facebook profiles (personal) – Anything which requires a login, signup, or friend request is off limits.
- PDFs (includes resource guides, checklists, and eBooks not distributed on Amazon)
- Books (applies to print or electronic, traditionally or self-published, and even to those created on Amazon companies like CreateSpace or using Kindle Direct Publishing).
Related Reading: 4 Ways (and a Warning) to Increase Amazon Affiliate Earnings
To Monetize Newsletters with Amazon Affiliate Links
I get asked all the time how to use Amazon affiliate links on Pinterest and social media, but I didn’t want to exclude all of you who have questions about email.
- Direct email subscribers to a post on your site with Amazon links embedded (or use native ads).
- UPDATE: aStores are being phased out in 2017. Keep your eyes on your dashboard for new options from Amazon.
Create an aStore or shop on your site and send subscribers directly to that instead of Amazon. - Build a “Resources” section on your site linked with Amazon products or services and send subscribers there.
Important Notes About Links – This is Important Stuff
- Disclosures must appear before the first link and cannot be masked in any way (disclosures cannot be a smaller font or in an image; see FTC links and Amazon policy links below).
- Do not link to a Wish List (it’s a violation of the Operating Policies (item 8 p). Additionally, it’s rumored that if someone buys from your Wish List Amazon considers them part of the “Friends and Family” exclusion. #sad
- You cannot include any Amazon pricing information if it isn’t part of the code provided to you by Amazon. This includes terms like “on sale,” “special rate,” or other pricing-related jargon.
- You cannot promote via advertisements (this includes Facebook ‘boosts’ or ads, Google Adwords, or any other paid avenue which sends users directly to Amazon); to clarify, you CAN boost Facebook posts which go to YOUR site/post which contain Amazon affiliate links, just not those which go directly to Amazon with the user’s click and your ad dollars.
- You cannot incentivize any click (you cannot “add a bonus,” “donate to charity,” or dangle any other incentive to promote your readers to click, either from social media or from your site).
- Not all brands and products participate in Amazon’s program even though they appear on Amazon, so adding your referral ID to a product (outside of the API portal or site stripe) might result in non-payment. Or worse.
- You cannot cloak links (Pretty Links, bit.ly links, or your own site’s shortened links are all prohibited). You shorten links with the site stripe or associates portal only.
- If you promote affiliate links in images (for example, “click on an image, it takes the reader to Amazon”) or within image captions, mention it within your disclosure statement to avoid any potential conflicts or deceptive practices.
Related Reading: Create Pins and Sales Images Easily with These Free Commercial-Use Fonts
Do I Have to Disclose If I Received Product For Free?
This is “the myth which won’t die…” Does a blogger have to disclose if they received product for free? Yes. The FTC requires it (no matter what Betty Blogger told ya). Go to the endorsement guide, search for the word ‘free,’ and Bob’s your uncle. You need to disclose.
Amazon has also addressed free content in their review guidelines. They’ve even added it to their review guidelines. Basically, if you receive free product (outside the Vine program) you cannot write a review.
How to Properly (and Legally) Use Amazon Images
- Use an approved image from Amazon’s API (logged into the associate portal + image-only tab)
- Do not grab any image from Amazon thinking you’re legally allowed to use them (not for your own site or social media). There are copyright rules because Amazon is given the ability to provide images for promotion but YOU are not. Only use images provided in the site stripe or within the API (approved images) or by contacting the manufacturer or seller (whoever owns the copyright).
- Do not make a collage, video, or slideshow on your site or social media of images pulled from the product page on Amazon. You do not have permission to alter images.
- If you want to create a collage, contact the manufacturer for images detailing their use in the collage (with other brands, for example). DO NOT pull them from the product page on Amazon.
- Do not upload Amazon images to your site unless you have express permission from the manufacturer and that is clearly stated (to allow for an appeal should Amazon penalize you).
- You can use images associated with the OFFICIAL Amazon plugin . Many use the EasyAzon 4 plugin (I am not recommending this nor am I recommending against this non-official plugin).
- Amazon (and the seller or manufacturer) allows you to use the image which comes up in the site stripe for promotion only – do not use it in other capacities (memes, logos, video introductions, etc.).
- Do not “freeboot” a video (download from YouTube and upload the original OR a derivative) to your site or social media. That’s just a clear-cut violation on all counts.
- Do not use videos available in the product pages unless you have express permission. This also applies to Amazon Video Shorts and manufacturer videos. Unless they are YOUR videos, sharing them on social media and monetizing them might be a copyright infringement which could result in non-payment and account termination by Amazon. Also, the image owners are well within their rights to report you to all social networks on which you used the image or video.
And that would stink.
Use of Amazon Affiliate Links on Social Media
- Myself and others have been told (from Amazon Associates help desk) that we cannot ‘boost’ posts on Facebook, buy promoted Pins on Pinterest, or buy promoted tweets on Twitter which lead our audience directly to Amazon. To clarify, Facebook doesn’t disallow it, Amazon does.
- You can use them on Facebook, Twitter, Pinterest, and most other social media sites which allow affiliate promotions (note you must fill in your website and mobile apps list within the affiliate portal mentioned above).
- Use your own image (wisest option), use an approved image from Amazon’s API, or contact the manufacturer or seller on Amazon directly to avoid infringing on rights. Read more in the images section above.
- You must disclose per the FTC’s guidelines even if you’re NOT a US-based marketer but are reaching US citizens.
- You must also disclose per any rules for the social network.
- Even if you’re not in the US, if you are marketing to US citizens, the FTC’s disclosure rules apply to you.
- Identification of relationship (disclosure) should be within the first three lines on Instagram so it is not ‘hidden’ in a list of hashtags or is missed when users don’t open the full text.
- I use the full explanation of the relationship of an affiliate link, as the FTC is slowly announcing things like “aff link,” “aff,” and “affiliate link” do not properly identify the relationship. Head on down to their press releases.
- My disclosure used on Facebook (before any link) is “This is an affiliate link which means I could receive a small commission if you purchase the product through this link.”
- My disclosure on Pinterest is sometimes the same as above or I use “Sponsored” to avoid confusion.
- My disclosure on Twitter is always “Advertisement” or “Sponsored” because I don’t trust “AD” will keep me out of trouble. Many compliant posters use #ad (though there is NO reason to use a hashtag unless it’s a requirement by a brand or influencer program).
- Use the full link (instead of the shortened site stripe link) on Pinterest because they do not like shortened links (or any form of cloaking).
- Disclose “Sponsored” within the first 3 lines of an Instagram share.
How to PROPERLY Link Amazon Links
Now listen, this is a guide on how to use Amazon affiliate links on Pinterest and social media. This is not a guide on how to be an Amazon affiliate. The affiliates program has put together a robust help section (linked below).
- Login to your Amazon Affiliate Account.
- Look up the product you wish to link
- Make sure the Site Stripe bar is turned on to select a tracking ID OR go into the product look up in affiliates portal.
- Copy the shortened or full link (exactly as-is).
- Paste the as-is link in your website or on social media.
- Use a description of the product to which you’re linking instead of “here” or “this” as it’s more helpful to the reader.
- For Pinterest, upload an image and edit it to include your disclosure and affiliate URL.
Important Amazon Links
- Operating Agreement
- Discussion Boards (these are VALUABLE)
- Get Links, Banners, Ads, and aStores
- General Help Section
- Contact Amazon Affiliates directly – seriously, use this if you have a question!
- Report Infringing Sites (if you want to spend time doing so)
FTC Links
- .com Disclosures
- What People Are Asking
- Email the Endorsements group at the FTC: [email protected]
- Advertising Guide for Small Business
- e-CFR (electronic code of federal regulations) – specifically, disclosure of material connections, Section 255.5
- Advertising Endorsements (and Press Releases with FTC spankings)
- Native Advertising – this applies to companies who want to provide you content for you to include Amazon (or other) affiliate links within
- Recent Instagram Update
Blogger Advice on Using Amazon Affiliate Links
If you’re still reading, kudos. If you’ve skimmed, you might have missed some important stuff but you’re a business owner and you know you can Pin this to your “Blogging Business” or “Legally Blog” board on Pinterest.
Hint, hint.
Because I’m NOT the Amazon affiliate police or your consultant, below are just some suggestions from myself and others on how to use Amazon affiliate links on Pinterest and social media.
- If you’re uncomfortable with the disclosure, don’t take part in the program.
- Be a resource by linking them to products you actually use instead of just think would be good to draw traffic.
- Never monetize other bloggers’ content unless you have explicit permission to do so.
- In a roundup, do not use someone else’s image and link your affiliate products to it (or below it)
- On social networks, do not share others’ original content and affiliate link it
- On social networks, do not share someone else’s previously affiliate linked share and replace it with your own
- Pay attention to your audience because different countries have different Amazon affiliate programs; not all programs accept international sign ups, but many do); note that you can use (semi-accurate) geo-targeting
- “When creating gift guides, make them non-holiday specific so that they can be used/circulated all year.” Kori, Kori at Home
- “Try to write one specific Amazon post with a specific person in mind. Think of someone who is READY to shop, they just need a bit more information/convenience/etc. and write to them. I make almost all of my Amazon money ($) off of 1 post.” Kaylene, This Outnumbered Mama
- “Make sure to pay attention to what is actually selling and adjust when needed. Meaning, if you are seeing a high-selling product AFTER your link is clicked, advertise that somewhere on your site or write up a dedicated post.” Herchel, Gym Craft Laundry
- “Promote the bounties!!! I make $ [every] month from baby registration! Write posts about them, write what comes with your registry, etc.” Katelyn, What’s Up Fagans?
Pin or Share This. Please.
I’m asking you to pin this or share it to Facebook, please. I hate hearing when someone loses their Amazon Associates account!
Just hit the Pin It button hovering around here (or use your browser extension).
How to Create a Blog Media Kit or Buy a Great One
Create a blog media kit as a business card and resume for your blog. Use this guide to create one and even how to position it with brands and sponsors to earn more income from your blog!
How to Grow a Lifestyle Blog in a Noisy World
Learn how to grow a lifestyle blog in today’s noisy environment from someone who blew the roof off with a side blog.
Read This if You Want to Grow a Lifestyle Blog
This article will:
- share the amazing results from 8 months of work to grow a lifestyle blog (spoiler alert: it did a LOT better than predicted).
- detail why this goal was set and why I spent my time working on it.
- provide an overview of how I did it.
- advise you how to start on the same path.
This article is part of a series here on NDC.
- 1: How to Grow a Lifestyle Blog in a Noisy World (this article)
- 2: Lifestyle Blog Growth through Focused Work
Expectation Versus Reality
Most people who create a blog have NO IDEA how much work they take to grow and actually earn a livable income from. I blame other bloggers for that, honestly.
There is no shortage of people who grew one website and now teach courses on how to do it. I’m not calling anyone out here – everyone can go after their dream how they want. But…
The expectation of earning from a blog is this:
- Someone comes across an article telling them how easy it is to earn online in only a couple of hours a week with a blog.
- They sell them an affiliate link to a partner to get the site started, even providing a step-by-step guide. How helpful.
- There is an offering to learn how to blog for profit, how to use a certain style of writing to grab readers, or even the promise of ranking quickly. All that sounds good, right?
- Pretty soon, reality sets in that the Internet is a noisy, noisy place and growing a lifestyle blog as a source of income is hard.
Noisy. How noisy? More than 4 million blog posts are published every day.
The Experiment to Grow a Non-Niche Blog
Over the next couple of weeks, I’m sharing what I set out to do with the experiment to grow a lifestyle blog and what happened with growing a non-niche site.
- I’m going to share how I defined my focus.
- I’ll be divulging the exact strategies I used for promotion.
- The tools I used? Yep, sharing those, too.
- I’m going to share my work style (step-by-step) so you can determine if this level of hyper batch tasking is for you.
- Mistakes. We all make them, and I’m no exception. I’m going to share those, too.
Who Am I and Why Did I Set This Goal?
For those of you new here, I am a growth strategist. I LOVE to watch things grow by testing, tweaking, and analyzing. And I’ve grown quite a few websites over the years. 😉
As you can likely tell, I run a consulting company to work specifically with bloggers because I love doing this and want others to succeed at it, as well. Heck, I created the Elevate Everyone Facebook Group to do just that (you should join).
The Results in Growing a Lifestyle Blog in 8 Months
First, let me state that my goals were ONE-THIRD of the results. Yes, I set my goals high. Yes, I have been doing this for a long time. Yes, I was surprised.
Here’s the summary of results for Ruffles and Rain Boots:
- the site got to more than 300,000 page views a month!
- it was accepted into a respected ad network after 4 months of work.
- she earned more than $6,000 in a single month but income was immediate.
- it operated VERY lean with a team of 1 (me) for nearly 5 months.
- I grew email subscribers to more than 8,000 with > 30% open rate.
The “How I Did It” Overview
Friends, it’s too much to put into a single article, but here are the high points and some of what I’ll be sharing.
- Focused Work – Whatever I did had to be efficient (work as productively as possible) and effective (it must be meaningful to the site and directly tied to earnings).
- Investment – my time and any earnings into content
- Promotion/platforms – text and visual search promotion only (search and Pinterest); all others auto-post the minimum
- Content –
- categories: a very narrow focus on 2-3 at a time
- video: make them short; put in the ad network and on YouTube
- supplement: buy content to support non-focus or test categories
- Email – grow through multiple content categories (> 1 lead magnet)
I did not deviate from anything listed above. Were there other things I wanted to do? Oh goodness yes! But I tuned out the noise and got the heck to work. The result is that I now have blog revenue streams from ads, products, and affiliates.
What You Can Do NOW to Grow a Lifestyle Blog
While I’m typing up all my findings and getting these articles on how to grow a lifestyle blog published for you, here’s what you can do now.
- Find your focus. Productivity is only half the equation for success. Focusing on what will build your business is more important than how much do. Book a free 30-minute call and let’s chat about that focus.
- Get a support system. If you aren’t in a tribe of your peers, seek one out. It can be niche-specific or not – I’m in both types and love what they each offer. Choose people who have similar growth goals. Go-getters get frustrated with hobbyists.
- Tailwind (surprise – that’s an affiliate link) – If you have the money, I strongly believe in most sites will benefit from Tailwind. I’m lazy and have a lot going on. I don’t want to (and won’t) pin manually every day. Tailwind kept my account active before I could hire help.
I’m going to be sharing in more detail about this experiment in each of the areas above. But if you can only focus on one, let it be the first. Book your free 30-minute call here.
Please Save This to Pinterest
Your shares are how this site grows and I’m grateful.
Amazon Influencer Program and Shop: Will It Earn?
I am answering all of your questions about the Amazon Influencer Program – firstly, can you really make affiliate income with it? The answer is yes and I’m telling you how.
The Amazon Influencer Program and Shop
Months ago, I was invited to set up a shop on the new Amazon Influencer Program. It’s different from the Amazon Associates affiliate program, so I said, “Why not?”
In a few moments, I had added a few items and found it to be clunky. I also requested the ability to categorize the products I added (many times) and Amazon hadn’t yet implemented this feature.
I forgot about the Amazon Influencer Shop I set up. Forgot about it completely.
Due to a death in the family, I took more than a month off work. As I moved back into all the content creation, promotion, and checking of 7,429 emails, here’s what I discovered:
One of my Amazon influencer shops was actually making sales! A good number of sales!
What is an Amazon Influencer Shop?
Click here to see an example of an Amazon Influencer Shop. It’s clean, streamlined, and most importantly – it’s set up to make you affiliate income!
If you’re not yet familiar with the Influencer program with Amazon, it is different than being an affiliate.
The goal is to set up a shop front with your recommendations. Some highlights why you should create one if you haven’t…
- you can share the shop link in emails!
- it’s a valid link from any social media – ANY (lookin’ at you Facebook)
- they’ve now set up categories (FINALLY)
- you can add personal comments to each item
How to Get Started: Amazon Influencer Program
Sign Up.
Log into your affiliate dashboard and look for the Influencer tab. If you don’t have it (you should), email affiliate support.
Create Your Storefront.
Fill in your information (social channels, for example), add your profile image, and a header (if you like). For the Amazon Influencer Page header, I used PicMonkey to create a 1400-pixel x 300-pixel collage for mine.
Create Categories (Idea Lists)
For Ruffles and Rain Boots, I talk about quite a few crafting topics: hand lettering, rock painting, etc.
In order to send the appropriate group to the appropriate list, I have created categories. See my shop here for an example.
Add Items to Your Influencer Shop.
Add items by selecting your influencer shop tracking ID and add the item to your influencer shop lists (like a wish list). Be sure to choose the right one.
Then, go into your list and add comments on each product, if you wish.
Promote an Amazon Influencer Shop
Remember when I said you could use the Influencer Shop link in emails? Get to it, friend.
You can also send them to your shop from any blog post, social media platform, and even share the link on your business card or email signature!
Wanna know something else? You don’t *technically* have to disclose before you send them there. Whaaaaaat??!??!
If you check out my shop, you’ll see a little note that discloses for me. Oh. Yes. I do still disclose, but it’s up to you.
Sales and Reports
When you make your first sale, Amazon Influencer will send you an email. Y’all, I thought that was the cutest thing. 🙂
Additionally, you can see in the reporting section to see if your Amazon shop is making money (and which category is making the most).
Here is how it will show now in your earnings reports…
Over to You
Do you already have an Influencer Shop on Amazon? How is the Amazon Influencer Program working for you? What are you doing to promote your shop? What kind of analysis are you doing to position yourself for more affiliate income from Amazon?
Let us know below!
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