These fresh blog newsletter ideas by niche will get your creativity (and income) flowing whether you’re just starting or seeking to increase open and engagement rates.
One of the most often-heard questions on the free discovery calls I do is, “What do I send in my newsletter?” Often, bloggers who ask this are seeking to go beyond the “what’s new on the blog this week” emails but are stuck for newsletter ideas.
The top criteria on my suggestion list for blog newsletters ideas by niche are to be creative, be unique, and come from a helpful place. I’ve written articles about keeping things legal with blog newsletters, general question and answers about newsletters, and even specifics on how to increase blog newsletter click-through rates.
General Ideas for Newsletters
“Variety is the spice of life.” This is as true today as when Cowper wrote it in 1785.
Your subscribers want to be entertained, surprised, and informed. Whether you’re just starting out, building an engaged email newsletter is a blogging task which will yield benefits for years. If you are just starting, read this guide to creating a newsletter from Hubspot.
Below are just a few options which can be done hundreds of ways, depending on your personal perspective.
- “State of Things” – how things are in your world
- Personal Struggles – in-niche or general problems or struggles you’re facing
- Latest Finds – great for affiliate sales (how to properly incorporate Amazon links in newsletters)
- Favorite Anything (podcasts, Facebook pages, etc.)
- Niche Challenges – Instagram + hashtag focus, cleaning, bible study, etc.
- Free Gifts – ebooks, printables, new opt-in promotions you’ve created, etc.
- Sales – pre-sales or funnel triggers (affiliate or for your own products)
Food (and Food-Focused Lifestyle) Blog Newsletter Ideas
I have many food blogging clients and will tell you I often hear, “I don’t know what to send in my newsletter! It’s all been done before!”
Listen – it might have been done before, but it hasn’t been done BY YOU. Without even trying, you will put your unique perspective to a newsletter just as you do with recipes. You have so many options:
- focus on a meal type (sharing your favorite prepare-in-advance breakfast dishes)
- a meal plan (the best uses for Christmas dinner leftovers)
- a specific food (25 best summer strawberry dessert ideas)
- meal challenge (meal prep, health focus, new ingredients, etc.)
Lifestyle Blog Newsletter Ideas by Niche
Considered by some as one of the most difficult newsletters to write, a lifestyle newsletter has a limitless amount of opportunity. In addition to the blog newsletter ideas listed above, you could also:
- feature another blog your readers might like
- focus each week of the month on a different category on your site, for example:
- 1st week: food
- 2nd week: parenting
- 3rd week: fashion
- 4th week: decor / DIY
- highlight a ‘favorite find’ (ahem, affiliate link) which coincides with your recent blog posts; tell the newsletter subscribers a short story about it (with or without actually mentioning the product if your goal is click-throughs)
Blog Newsletters for Parenting Bloggers
Parenting bloggers run the gamut and the options for email newsletters do, as well. There are humorous parenting bloggers like Ripped Jeans and Bifocals, activity-based like Views from a Step Stool, or even doing-it-all bloggers such as Gym.Craft.Laundry.
Because of this diversity, the calls to actions could be the focus. These can include:
Going beyond what was published recently or previously on the site, parenting blogs can also focus on calls to action. These can include:
- requests for engagement (tell us your biggest parenting win/fail over on Facebook)
- requests for page views (get the instructions to build your own cardboard sewing machine)
- a call for a debate in the comments section (enticed with the juiciest comment from a new or older article)
- purchase a book or resource to solve a problem
Craft Blog Newsletter Ideas
This is one of my favorite niches for which to plan newsletters! Craft blogs have so many fun ideas because they’re often colorful, bright, can contain targeted challenges, and are prime for affiliate linking!
- a craft-along or challenge
- the best deals within a specific niche (create a wish list of items in a blog post and link in your email)
- niche tool specifics (how to use a ball sculpting tool, for example – bonus points if you link to your video!)
- additional resources within the craft niche
- announcements (or to gauge interest) for live-streams or craft-alongs to build engagement
DIY and Decor Blog Newsletter Ideas
One of my most awesome clients is AH-MAY-ZING at converting her list of about 65,000 newsletter subscribers. But it took a long time to get her to send something beyond, “Here’s what’s new on the blog.” We are all a work in progress and so are our businesses.
I brainstormed a list of newsletters ideas for her (I can do the same for you with a free discovery call). Her open rate is now more than 70% consistently with a click-through of between 30-35% weekly! Here are some of the ‘out of the box’ ideas we used:
- teachable focus (decorating mistakes and WHY they are wrong, answering reader problems only in the newsletter, etc.)
- frugal find “how-to” (announcements for live-streams and ‘hunting’ trips to increase engagement while educating)
- projects only shared in the newsletter (each week, an update with step-by-step instructions and videos)
- curated Pinterest boards by design focus (casual beach living, industrial farmhouse, etc., completely monetized by using affiliate links on Pinterest)
Get All The Newsletter Tips
I write on blog newsletters a lot (obviously, I get all nerdy about them), so if you’re new to NDC, check out my blog email and newsletters free resource page. You can also opt in to get the once-weekly, super helpful (full of tips NOT published on the site) NDC newsletter.
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Let me know if you need ideas for a different niche and we can brainstorm some blog newsletter ideas together! Be sure to set up your free, 30-minute discovery call.
Go ahead and pin this to your favorite blogging or newsletter tips board on Pinterest. #elevateeveryone
Jill Robbins says
Thank you for the call out and the wonderful post. I read this on my phone last night and I’m newly motivated to get my newsletter in gear.